Robin Fitzgerald is Chairperson and Chief Creative Officer at BBDO Atlanta. Since she joined in September 2016, the agency’s creative reputation has grown along with its trophy case – collecting more than 100 industry awards, including Gold from Cannes Lions and Global Best of the Best Effies.
Before making the move to Atlanta, she spent 15 years in Los Angeles, at Crispin Porter + Bogusky and TBWA\Chiat\Day, where she worked on everything from BMW’s Mini and Netflix to Gatorade, Nissan, Grey Poupon, Old Navy, Vitaminwater and more, including leading global creative for Paypal. At BBDO, brand partners include The Home Depot, Georgia Lottery, HoneyBaked Ham, Voya, and Bayer as well as non-profits, Street Grace and The King Center.
Robin has participated on juries for Cannes, D&AD, Clios, One Show, Art Director’s Club, Effies and New York Festivals, while her work has been regularly recognized with awards from these prestigious shows. What’s more, her work is routinely picked up by the non-advertising world, being parodied on Saturday Night Live, featured on the NBC Nightly News, NPR, Fast Company, Entertainment Weekly, and nominated for an Emmy.
She has been named one of Business Insider’s “Most Creative People in Social Media Marketing” as well as “Most Creative Women in Advertising.” Atlanta Magazine has also named her one of the “Most Powerful Leaders of Atlanta” for the past three years. And most recently, she was called “The Best Mom Ever” but, in full disclosure, that was only after bribing her kids with donuts.