Andrew Keller
Andrew Keller
WPP Open X
CCO
Andrew Keller is a global creative leader that has seen the industry from many angles. He’s worked agency side, media side and brand side, from creative agency to tech company, working with small businesses, larger advertisers, creators and developers, around the world, and is more convinced than ever that creativity is the single most important ingredient for value creation.
Andrew began his career as an art director at CP+B rising to Chief Creative Officer and then CEO over the course of 18 years. During his time the agency was named agency of the year 13 times and agency of the decade for work on Burger King, Volkswagen, Best Buy, MINI, Dominos and American Express. Two of his campaigns were named to the top 15 campaigns of the 21st century.
Andrew then pivoted his career to work at Facebook, now Meta, as Global Creative Director. First joining Creative Shop to lead Creative with Meta’s Global Accounts and Agencies team, helping evolve work and best practices with the industry’s most iconic brands and largest agencies for Meta’s platforms and the mobile age in general. Andrew also led the Facebook Global Creative Council, Facebook Awards, launched Stories School, Andy’s LIVE and partnered with Agencies to land sixteen lions in a year.
Andrew then moved to the Global Business Marketing team where he was elevated to VP, Creative and Experiential. In this role Andrew and team increased sentiment and more than doubled the size of their social and web channels, launched successful programs and shows like Boost My Business, Buy Black Friday and Good Ideas Deserve to be Found. He also led the creative launch of the Meta rebrand and metaverse for the business audience, and oversaw creative for Meta’s Cannes presence and Connect, the annual event for consumer product launches and developer workshops.
Andrew is now the Global Chief Creative Officer for Open X, working with the Coca-Cola Company as well as the best agencies and brightest minds from WPP to deliver meaningful and mind blowing experiences across 200 brands in over 200 countries. One year in, Coca-Cola Trademark won Creative Brand of the year at Cannes.
Andrew has served on the NY Advertising Club Board, Miami Ad School Board and Chaired the Cannes Mobile jury. He is the proud father of two sets of twin boys, and plays guitar and sings in a dad band on the weekends - please call for bookings.