Prod Co./Agency Hybrid Model: Managing Talent & Licensed Elements - Presented by Cast & Crew

Prod Co./Agency Hybrid Model: Managing Talent & Licensed Elements - Presented by Cast & Crew

Many production companies have engaged with advertisers directly to create a single ad or an entire campaign. Leading a project from ideation of the concept through production and, often, editorial is creatively exhilarating. However, the realities of not having an internal business affairs team can lead to challenges throughout the creative process and cause headaches for the advertiser during the life of that campaign. This session will cover key points every production company or small agency without a BA team should know, including:

• Ins & outs of engaging a third party signatory
• Talent Timeline: last minute = lasting headaches
• Transferring rights
• Media plans, residuals and why they matter
• Licensing elements – what data is needed & the importance of tracking

Presenters:
Sara Castrellon, VP, Product Integration
Rori Floyd, SVP, Global Business Affairs
Jocelyn Howard, VP, Global Business Affairs

Speakers

• 

  Sara Castrellon

  Cast & Crew

• 

  Rori Floyd

  Cast & Crew

• 

  Jocelyn Howard

  Cast & Crew