Daps is a Nigerian-born, British-raised, American-developed director and writer. This multicultural balance has given Daps an eclectic perspective, and it shows in his work. From informative pieces in Africa, to commercials and music videos for international brands and artists, Daps’s range and understanding of different mediums and culture are hard to parallel.
Daps has provided his talents as a director for leading brands such as Nike and BMW, chart-topping music videos for Migos, Quavo, 2 Chainz, Rich The Kid, A Boogie Wit Da Hoodie, City Girls, Davido, Jordin Sparks, Dappy, and Sneakbo. In addition, the acclaimed director has been nominated for two BET Awards and two MTV VMA Awards.
His most recent work includes “Okay, I See You,” for Google Pixel’s 7 & 7 Pro featuring basketball superstars Giannis Antetokounmpo, Jayson Tatum, Candace Parker, Joel Embiid, Kelsey Plum, LaMelo Ball, and Jalen Green, along with a cast of famous superfans. Launched during the opening game of the NBA’s ‘22 season, the film follows a small outdoor pick-up game that eventually becomes the greatest of all time.
Other notable work includes Nike’s celebration of Tiger Woods’s return to the Masters with the spot “Tiger Would,” an inspiring look back at how the golfer’s triumphant career opened the sport to other people of color, narrated by rapper ScHoolboy Q; and Crypto.com’s latest “Bravery Is a Process,” featuring Philadelphia 76ers superstar Joel Embiid and narrated by Embiid former college coach Bill Self, who narrates the NBA star’s unexpected path to success.
In 2021, he directed a shoppable film for Google and the U.S. Black Chambers Inc. promoting the second-annual “Black-Owned Friday” -- a reimagining of Black Friday as a day to celebrate and support Black-owned businesses. Featuring T-Pain singing an original track he wrote for the film, Normani, Desi Banks, Tanerélle and actual business owners, “Black-owned Friday” features more than 100 products from more than 50 Black-owned businesses. “Black-Owned Friday” has gone on to win six Clios, including the Grand Clio for Social Media; 12 One Show Awards, including the Fusion Special Awards and Best of Discipline for Integrated; two Wood pencils at D&AD; and four Cannes Lions, including two Golds.
A former NCAA college athlete with a bachelors in business and masters in communication, Daps began his foray into the world of entertainment by writing concepts and 2nd-unit directing for blockbuster music videos under the wing of the iconic Director X. Daps also 2nd Unit directed and devised concepts for Kendrick Lemar, T.I., Jennifer Hudson, Wiz Kid, and many more.