AICP - Gabriel Schmitt

Gabriel Schmitt

Grey Group

Gabriel Schmitt is a culture-shapping creative executive with more than 15 years of advertising agency leadership in New York, Chicago, and São Paulo, Brazil. His teams have been recognized by the industry’s most prestigious award shows including The Cannes Lions (including Titanium Grand Prix, Titanium, 4 Grand Prix and 19 Gold), The One Show (34 Gold Pencils), D&AD (4 Yellow), Effies (1 Grand, 6 Gold), and many more. 

In March 2023, he was appointed Global Chief Creative Officer at Grey Group, an agency with 28 studios in 36 countries around the world. Founded in 1917, Grey is a longtime industry leader whose Famously Effective work drives substantial business performance for their blue-chip roster of clients including Procter & Gamble, GlaxoSmithKline, and The Coca-Cola Company.

Before joining Grey, Gabriel served as Co-Chief Creative Officer of FCB NY, where he co-led the agency's creative resurgence on the heels of campaigns including "Whopper Detour," "Michelob Ultra Courtside," "Contract for Change," "McEnroe vs McEnroe," helping FCB earn Cannes' NA Network of the Year accolades for four consecutive years.

Gabriel is proudly left-handed, and is currently based in Brooklyn, New York