Matt Hunnicutt

Matt Hunnicutt is one of the world’s top production leaders and innovative makers with a career at the forefront of some of the most iconic work in the industry garnering four Primetime Emmys, five Cannes Grand Prix Lions and helping lead Wieden+Kennedy Portland to four-straight agency of the year honors as Head of Integrated Production. 

Matt spent the past year at Meta Reality Labs in a Head of Creative Production & Content leadership role to pioneer and scale the team’s work across VR, AR and film. Prior to Meta, he was at W+K Portland for 15 years leading the agency’s best-in-class output across all content platforms. Matt modernized the W+K ecosystem and mentored his teams to champion an inclusive culture and new ways of working that helped the agency twice be named the World's #1 Most Innovative Company in Advertising & Marketing by Fast Company and Agency of the Decade by Cannes International Festival of Creativity. 

Previously, Matt was the Nike Integrated Director and Nike Global Executive Producer at W+K through one of the brand’s most successful periods of business growth leading global campaigns for World Cups, Olympics, NBA and NFL platforms, and premier athlete categories. Prior to advertising, Matt developed episodic and long-form television for Discovery, National Geographic, and A&E. He began his career as an Eastman Kodak Scholar working with the International Cinematographer's Guild in Hollywood at Warner Bros Studios on feature films and shows such as The West Wing and ER.

As a long-time ally and advocate for diversity, Matt has had an unwavering focus on building equitable creative environments. In partnership with brands like Nike, P&G and Meta, Matt authored new protocols and initiatives that prioritize inclusive and environmentally sustainable production practices. His work for Nike from launching the brand's global “Equality” platform to leading cultural impact campaigns like “Dream Crazy” fueled change in the industry.

Currently, Matt is launching a new creative development and post-production studio partnering directly with agencies, brands and production companies from concept to delivery.

Participating In

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    Industry Report Card: The Trifecta of Equity & Inclusion

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