Paul Aaron is the CEO & Co-Founder of Addition, an AI research and development company exploring the future of brands. Addition works with brands like Prudential, Unlever and agencies like Droga5 to discover insights, generate content and build experiences using Generative models.
Prior to Addition Paul spent 15-years in the Ad Industry as a Digital Executive Producer, Digital Strategy Director, Partner, and Founder. During his career, he’s been at the forefront of technology innovation in advertising and marketing winning numerous Webby’s, AICP Next Awards, and a-half-dozen Cannes Lions including a Grand Prix.