A former journalist turned filmmaker who was a late arrival to advertising, Ritesh Gupta brings a completely unorthodox background to the industry. Starting from a small town reporter in the Redneck Riviera then moving onto the world of music documentaries at MTV (back when the “M” stood for music) and finally the world of long form television. Ritesh sees himself more as a Digital Showrunner than a traditional director and creative advertising is accustomed to.
His approach is to bring the truthful authenticity he gleaned as a journalist. Layer on an emotional intelligence he honed in the doc world. And finish it off with an audience-first POV he gleaned in longer-form shows to keep audiences engaged to craft his own cinematic style.
In the past few years, he’s created some of advertising’s most iconic works that have moved culture and reaped praise from our peers, for brands from Budweiser (Dwyane Wade: This Bud’s for 3) to Beats by Dre (You Love Me). His own early experience in journalism of inequality led Ritesh to take a leading role in creating socially conscious work as well, including the AICP-nominated New York Times Op-Doc with Meek Mill: A Prisoner’s New Set of Rights. During his brief stint in advertising, Ritesh has netted two Emmy nominations, four Webbys, eight Cannes Lions, 25 Clios and an ADCOLOR Ad of the Year award.