Industry powerhouse, Sally Campbell, co-founded the independent production company, Somesuch, in 2010 alongside Tim Nash and Nick Gordon.
Formed in London, Somesuch opened its second office in Los Angeles in 2017 and currently represents a roster of thirty-four directors globally including Kim Gehrig, Lynne Ramsay, Ibra Ake, Raine Allen-Miller, Anton Tammi, Crystal Moselle, Aneil Karia, and A.V. Rockwell.
As Global CEO, Sally leads fearlessly, with a tireless drive to maintain the exceptional level of craft seen in her company’s output of commercials, music videos, branded content, stills and feature films. In 2022 Sally was named one of AdAge’s ‘Leading Women’ and Somesuch’s work has received award recognition from the Academy Awards, BAFTA, British Arrows, D&AD, Ciclope, AICP, AdAge, MTV, and the UKMVAs. Somesuch placed third in the Palme d’Or at the Cannes Lions in 2019, 2021 and 2022, was named ‘Production Company of the Decade’ by Campaign Magazine and year-on-year ranks in the top three in the magazine’s end-of-year ‘Top Production Companies’ list.
Sally is uncompromising in her intent that Somesuch continues to create, and lead with, socially conscious work, confronting issues others may shy away from. The Oscar for Best Short Film was presented to ‘The Long Goodbye’ at last year’s Academy Awards. This short, directed by Aneil Karia and starring Riz Ahmed, tells the story of a South Asian family met with unthinkable violence at the hands of an all-white militia aided by the police force.
At the 2022 Cannes Lions, Somesuch took away eleven Lions, including a GRAND PRIX in Film for ‘Super. Human.’, the first commercial directed by Oscar-nominated cinematographer Bradford Young to promote Channel 4’s coverage of the 2021 Paralympics. ‘Super. Human.’ received awards for Advertising Excellence and Direction at the 2022 AICP Show, took away four pencils at the 2022 D&AD Awards, five arrows at the 2022 British Arrows, placed fourth in Campaign Magazine’s 2021 ‘Top Ads of the Year List’, and was one of just six films to receive a Commendation at the 2021 Immortal Awards.
Recent work also includes ‘The Greatest’, directed by Kim Gehrig for Apple. A showcase of the brand's groundbreaking accessibility features, this spot reframes the concept of disability and was named ‘Campaign of the Year’ by AdAge at the end of last year.
Sally remains unmatched in her unique ability to recognise and nurture creative talent, whether amongst her staff or her roster of directors. In the last 12 months, Sally has expanded the Somesuch roster with an enviable list of breakthrough filmmaking talent including Mollie Mills, Jeano Edwards, Renee Maria Osubu, and King She. Somesuch’s roster of emerging talent currently includes Roxy Rezvany, director of, ‘Honesty’, which was shortlisted for Best British Short at the 2022 British Independent Film Awards, Tajana B. Williams and Ned Botwood, who was nominated for the ‘Young & Emerging Talent’ award last year’s British Arrows.
As a long-term advocate for diversity in the industry, Sally is unwavering in her determination to use her voice and position to drive change, creating and implementing equitable policies and diversifying representation both within her own company, across Somesuch’s roster of directors and the industry as a whole. Somesuch currently has 79% Female, BIPOC and LGBTQIA+ combined representation across its London and LA in-house staff and 59% Female, BIPOC and LGBTQIA+ combined representation across its roster of directors.
Sally has held a Director seat on the AICP Executive Committee since relocating to Los Angeles in 2017 and additionally was announced as a member of the AICP Equity and Inclusion Committee in 2021. In 2020, Sally founded Somesuch’s own internal Diversity, Equity and Inclusion Committee, alongside DEI Consultant, Dr. Cheryl Ingram.
With the aim of improving industry access for marginalised communities, Somesuch has formed partnerships with The Kusp, Ghetto Film School and Crete Academy in London and LA. With both a financial and time commitment to these organisations, Somesuch facilitates mentoring, workshops and on-set trainee placements. Somesuch’s own internship programme gives young people from all backgrounds an invaluable introduction to the industry. Many of these interns are now in full-time employment within Somesuch or being
developed as directors.
Somesuch continues to develop its impressive narrative feature production slate. Crystal Moselle’s ‘SOPHIA’ premiered at the 2022 Tribeca Film Festival and this year will see the release of Leo Leigh’s debut feature film, ‘Sweet Sue’.