AICP Show, The Art & Technique of the Commercial

View the 2021 AICP Show Winners

The AICP Show, The Art & Technique of the Commercial, is more than just an awards show judging the best work of the year. It's an ongoing archival project with cultural and artistic significance. The Show is judged by over 400 advertising and production professionals, and is assembled by a curatorial panel of prominent industry leaders.

The AICP Show: The Art and Technique of the Commercial and The AICP Next Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study, and are available for use or exhibition by the museum’s curators. All individual works and each year’s shows in their entirety can be viewed exclusively at, the AICP Awards Archive website.

With our creative community facing challenges like we’ve never experienced before, this year we’d like to honor those that managed to overcome those challenges to create and produce great work against all odds.
We invite all entrants to add a brief narrative that describes the unique obstacles faced by your project that otherwise may not be known. Whether it’s what it took to get it going or what it took to actually get it done, we want to hear what you overcame to achieve the work. Work entered in all Show categories will be eligible for the “Against All Odds” AICP Show award.

The AICP Show honors the craft of the commercial, recognizing every aspect of commercial-making.  International entries are eligible in all categories. The AICP Show honors the best work in the following categories: