Abe Garcia
Abe Garcia
Dieste LA / Dallas / NY
Chief Creative Officer
Abe is the Chief Creative Officer at Dieste, overseeing the Creative Department, and the work. Prior to his tenure at Dieste, Abe put to work his strategic creative style for several market-leading agencies where he provided multimedia solutions for different brands including AT&T, Progressive Insurance, Coors Light, Coors Banquet, Miller Lite, NBA, Burger King, Papa John’s, Yoplait, Honey Nut Cheerios, Progresso Soups, Green Giant, Totino’s Pizza, Procter & Gamble, Nestle, General Mills and Continental Airlines, among others.
Abe was born in Mexico where he ran the streets in his early youth before moving and being raised in the United States. It’s this biculturalism that allows him to switch between both cultures, providing the ability to effectively tailor messages for multiple markets as well as the total market. Couple this biculturalism with being an idea junkie has led him down a successful advertising career contributing to the growth and recognition of any brand he touches. His never-ending chase for ideas has earned him over 100 international, and regional awards. Among them: CANNES LIONS, ONE SHOW, EFFIE, NEW YORK FESTIVAL, CLIO AWARDS, LONDON INTERNATIONAL AWARDS, ARF DAVID OGILVY AWARD, AD AGE CREATIVITY AWARDS, EL OJO DE IBEROAMÉRICA, USH IDEA AWARDS, FIAP AWARDS, AAF DISTRICT & NATIONAL AWARDS.