Lizette Williams


Lizette Williams
Meta
Managing Director, Global Head of Business Content Marketing
Lizette Williams-Rashad is a leading marketing and advertising executive with expertise at driving the convergence of brand, culture and digital. She has worked across Fortune 50 companies driving consumer-centric growth strategies focused on cultural relevancy. In 2021 she was named “Advertising Woman of the Year” by the Chicago Advertising Federation. She is one of the foremost-awarded marketing executives in the field and was also inducted into the American Advertising Federation Advertising Hall of Achievement, the premier industry recognition for leaders under 40 who are making a significant impact in the industry and their communities. She has been listed as Crain’s Chicago Business “40 under 40,” Advertising Age “Women to Watch,” and Black Enterprise “Top Women Executives in Advertising and Marketing.”
A respected thought leader and subject matter expert, Lizette is a sought-out speaker, lecturer, and advisor on
marketing and culture. She has provided expertise as a keynote speaker and panelist at several premiere industry
conferences, including SXSW, Advertising Week, Essence Fest, and multiple Association of National Advertisers
conferences. She is frequently invited to keynote events at major companies to discuss cultural growth strategies
including the Kraft Heinz Company, LinkedIn, and Ogilvy & Mather.
Lizette serves as the Managing Director, Global Head of Business Content Marketing at Meta (formerly Facebook). She previously served as the Global Head of Vertical Solutions Marketing where she led a global content marketing team tasked with developing the strategy and approach for engaging business customers across the world including Gaming and eCommerce industries. This combination of platform and digital work allows her to continue to drive cultural relevance and impact on a broader scale.
Lizette has worked in major marketing roles at McDonald’s, Kimberly-Clark Corporation and PepsiCo. She has consistently remained at the cutting-edge of driving innovative approaches that bring brand, culture and digital together.
Lizette’s love of all things “culture” comes from being a born-and-raised New Yorker (and proud “Afro- Latina.”) Currently based in Chicago, she serves on the Board of the Chicago Advertising Federation where she chairs the Diversity Thought Leadership Council. She also serves on the Board of Directors of Isagenix, a global health and wellness company that leverages network marketing to sell dietary supplements and nutritional superfoods. Lizette has a passion for serving young people and women and as a result, has a countless number of mentees across the country. She spends her free time inspiring college students and has keynoted events at Northwestern University and Lincoln University as well as guest lectured classes at several other universities. Lastly, Lizette is a proud mother of two children who keep her filled with laughter and purpose.
Lizette received her MBA from the Kellogg School of Management at Northwestern University. She received her BA in Economics/ Political Science through a joint program with Columbia University in New York City and the London School of Economics.