"Tito" Ramírez
"Tito" Ramírez
Whirlpool
Chief Creative
“Tito” for short or “Luis Gabriel Ramírez Arias” for long is a Colombian creative with over 17 years of experience. His history of creative excellence has long-inspired the teams he champions all over the world with work that has been implemented and awarded in different markets.
During Tito’s time in Colombia, he worked for agencies like LOWE-SSP3 and Ogilvy & Mather Colombia. As Group Creative Director, he made Coca-Cola the Colombian Advertiser of the year in Festival el Dorado, P&M Magazine, and in El Ojo de Iberoamérica – all in one year.
In 2012, he made the leap to Ogilvy Chicago after being chosen for the Adopt-a-Country program as one of 30 rising stars in the Ogilvy Network in Latin America.
There, he was a part of the team that won the very first Grand Prix in Industry Craft at Cannes Lions and made Ogilvy Chicago the Agency of the year at the Clio Awards in 2018. Since 2021, Tito has led the creative for Whirlpool's brand new in-house agency, WoW Studios has won over 20 awards, including Effies, and the agency's first Cannes Lion in the Entertainment Category, and Best in Show at the ANA In-house Awards.
While having won awards at every major award show, if you ask Tito, his biggest accomplishment has been becoming the 15th Colombian to take home the Six-Star Medal for finishing all six major marathons around the world.