David Rolfe
David Rolfe
WPP
Global Head of Production
Dave Rolfe has been a leader in the production industry for over twenty years, with roots as an independent producer in the Pacific Northwest in the 90's, onward to lead production for three top-tier global creative agencies, globally at Facebook and its Global Business Marketing group, and now WPP and Hogarth’s global head of production.
Rolfe began his marketing-side career in '99 with Crispin Porter + Bogusky, becoming the agency's production lead by '03. Rolfe was a key figure in CP+B's breakthrough creative and innovation work, helping it earn "Agency of the Decade" in 2010.
Rolfe then joined BBDO NY in 2012 to lead production and help maintain its global creative prominence, expanding its abilities in agility, cross-medium and technology work.
Dave also ran production at DDB Chicago for a short period, in '06-07, where he helped launch the before-its-time branded network, bud.tv.
In '04, Rolfe conceived a production system called Integrated Production, purposed to evolve from broadcast-centric production practices. Featuring both generalist and specialist production culture, technology-at-center, in-house making and prototyping and distinctive collaboration methods, Integrated Production became the global industry-standard.
While at BBDO, CP+B, Facebook and WPP agencies, Rolfe won numerous industry awards and multiple Cannes Lions’ Grand Prix, Titanium & Gold lions for brands such as AT&T, Facebook, Verizon, Burger King, GE, Mars, Bacardi, Lowe’s, Fed Ex, Microsoft, Anheuser-Bush, Domino's, Pepsi, VW, Ikea, Coke, MINI, as well as Monica Lewinsky cyber bullying effort and Sandy Hook Promise.
Dave has served on numerous juries, including the ‘24 Chair on the Film Craft Jury at Clios, the Moving Image Craft jury for The One Show and the Immortal Awards lead jury. Dave has served on the Cannes Lions Festival twice including the inaugural Entertainment jury in 2016. He’s also been a speaker at Cannes on several occasions, as well as other global media, production and marketing forums.
In his present role, Dave is responsible for executing production strategies and partnerships to elevate creative and making excellence across WPP, its agencies and clients. Core functions are attracting and nurturing the best production talent across the network, innovative creative partnerships and developing platformed solutions for clients.
Dave and his wife Tiffany Rolfe live in NYC, with their two children, Myla and Hammy.