Jillian Gibbs
Jillian Gibbs
APR
Founder & CEO
Jillian Gibbs is the award-winning Founder and Global CEO of Advertising Production Resources (APR) and Author of The Marketer's Guide to Creative Production. As Founder of APR, Gibbs is a renowned pioneer in production consulting, a term she coined while beginning her career at Unilever in the mid-'90s. With over 30 years of industry experience, Jillian has defined the standards for advertising production consultancies, establishing APR as a trusted partner of brands, and influencing marketing production spend strategies.
Under her visionary leadership, APR has grown into one of the largest marketing services consultancies in the world. With a team of over 150 experts, across 60 countries, supporting 75 multi-national marketing organizations. Jillian and her team manage over $1 billion in annual agency fees and production spend, offering clients comprehensive and innovative approaches across all media production and activations. APR's proprietary platform, ACERO™, helps brands by tracking agency fees and production data through AI-enhanced cost management tools. With this data and the expertise of the APR team, APR provides valuable insights and benchmarks to brands.
Jillian's deep commitment to produce content sustainably, along with her support for diversity, equity, and inclusion in creative production, underpins her business philosophy. She is a sought-after speaker on entrepreneurship, transparency in production, content creation trends, and has been an advocate for empowerment in women-owned businesses. Her enduring impact continues to shape the advertising ecosystem across the globe, driving future growth and innovation to all stakeholders, including brand marketers, their procurement teams, agencies, and creative production companies.
Her commitment to creating a better future for the industry is reflected in the time she dedicates to industry associations, such as the IAA.