Tina Allan
Tina Allan
FCB
Global Chief Data & Intelligence Officer
Tina, Global Chief Data and Intelligence Officer, oversees end-to-end data solutions across CRM, Brand, and Media globally for FCB. As a connector, an accelerator, and a collaborator, she focuses on marrying logic and magic to drive clients’ businesses forward. Tina bridges business and data science functions to bring strategic rigor and insights further upstream in the client relationship and leads our fastest-growing global performance offering: FCB/SIX. She is responsible for managing client data business and creative solutions across all FCB global clients and has worked on some of FCB’s most awarded global creative work, proving that creativity is an economic multiplier.
She is the 2025 President of the Cannes Data Lions Jury, having served on Cannes juries in prior years, and has judged Global Effies, Echo Awards, YouTube Awards and The One Show. Tina has won numerous industry awards including New York Business Journal Women of Influence in Advertising and Working Mother of the Year for She Runs It. She was named to the Adweek 50 as one of the global behind-the-scenes stars of media, marketing, and technology. Tina is a member of IPG’s Data and Commerce Councils, IPG’s Global Unilever Executive Team, and IPG’s Salesforce Ignite Team. She also sits on the board of the ARF and IAB.