Jeffrey A. Greenbaum is the Managing Partner of Frankfurt Kurnit and is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, commercial production companies, and platforms on advertising and intellectual property matters. Best Lawyers in America has named him “Advertising Lawyer of the Year” for the New York metro-area four times and The Legal 500 has named him to its “Hall of Fame.”
Jeff was Chairman of the Global Advertising Lawyers Alliance from 2014 through 2025 and now serves on the GALA Executive Committee as Immediate Past Chairman. He also serves as Vice Chair of the International Chamber of Commerce Global Marketing & Advertising Commission and Secretary of the Board of the International Advertising Association. In addition, he serves on the Board of IAA North America and on the Advisory Council for the Institute for Advertising Ethics. He also twice served as Chairman of the jury for the International Council for Advertising Self-Regulation’s Global ICAS Awards.
Mr. Greenbaum has been recognized for many years as a leading advertising lawyer by Best Lawyers in America, Chambers USA America's Leading Lawyers for Business, The Legal 500, Super Lawyers, and Who’s Who Legal. In addition to “Advertising Lawyer of the Year” honors, he has been named “Copyright Lawyer of the Year” for the New York metro-area by Best Lawyers in America.
Mr. Greenbaum is a frequent speaker on advertising issues in the United States and around the world. He has spoken at the Federal Trade Commission’s “Talking Trash at the FTC: Recycling Claims and the Green Guides” workshop, “Protecting Kids’ Privacy Online” workshop, the “FTC at 100” workshop, the FTC’s “Rebate Debate” workshop, and at the FTC’s “Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers” program. He has spoken at the Senate of the Republic in Mexico on social media and artificial intelligence issues. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the International Council for Advertising Self-Regulation, the International Advertising Association, the Intellectual Property Owners Association, the Global Advertising Lawyers Alliance, the Inter-American Association of Intellectual Property, the Association of Independent Commercial Producers, the Interactive Advertising Bureau, the Society of Digital Agencies, the Institute for Advertising Ethics, and many others.