AICP Lunch & Learn Presented by Catch+Release
AICP Lunch & Learn
Presented By
The Inconvenient Truths of Production - Deadlines, Budget, Authenticity + One More!
Thursday, August 8th 2024
11am PDT / 2pm EDT
Presenters:
Analisa Goodin, Founder + CEO, Catch+Release
Anelka Shulkitas, Project Management / Customer Success, Catch+Release
Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.
In this session, we’ll walk through:
- The production challenges with tight deadlines, adhering to budgets.
- Delivering the most authentic spot that hit the mark for the brand attributes.
- User Generated Content and footage that can be safely licensed for specific usage, on-time.
Hard Knocks was a perfect blend of found footage that worked superbly with footage from the agency team’s shoot. What’s more, it was perfectly on-brand for the Dove-Nike collaboration. Hard Knocks shows the importance of taking the hits when you’re knocked down and having the confidence to get back up, move forward and not give up. Nicely done Unilever and Ogilvy.
*This Virtual Meeting is open to AICP Members Only.
(Please note: you must RSVP to all virtual meetings/town halls individually in order to receive the access information.) We look forward to connecting.