Double the Line

THE WHY

Many agencies and clients are reaching out to production and post companies asking how to add mandates to the bidding process to increase diversity among crew.

We are asking clients and agencies to take the pledge to #doubletheline so that we can increase diversity and inclusion with an emphasis on leadership positions. 

THE WHAT

What does it mean to #doubletheline? It’s simple. On every commercial production, roles for the project are listed on individual lines in the budget with their associated costs.

On every job you are bidding, the agency and/or client will consult with the production and post production company and based on potential candidates, costs, and opportunities, will agree to double the role of any single position on the bid. In doing so, they agree to cover the costs to hire a BIPOC candidate to work alongside the chosen role.  

THE HOW

Once the role is agreed upon, the final total of that budget line (including the appropriate P&W, insurance, etc.) would be duplicated on a separate line item labeled “Double the Line.” Production and post companies can make this “Double the Line” line item cost plus and provide any required back up.  In this way, the total amount invested is clear on every project and makes the monetary investment accountable and measurable. 

DOUBLE THE LINE SUPPORTERS

FAQ