Gloria Pitagorsky

Heard City


Area of Expertise: Sound Production, Production Management, Post Production, Talent Development

Gloria is managing director and partner of Heard City, the sound design shop behind a ton of the biggest campaigns including Olay Super Bowl Ad starring an all female cast for Olay, P&G’s ‘The Talk’ by BBDO, ‘It’s a Tide Ad’ by Saatchi NY. Gloria is a 21-year industry vet who founded Heard City in 2012 and has since turned it into one of the top-performing audio post companies. Heard offers sound design and mixing for the advertising, television, and film industries and works with brands including AT&T, IBM, CNN, and Supercell as well as the ones above.

Demonstrating her commitment to mentoring and supporting women in technology, film, and advertising, Gloria serves on the mentoring committee for She Runs It and Center for Arts Education. This past year, she fostered a partnership between Heard City and The Future of Film is Female, an org committed to advancing female filmmakers by offering grants alongside film screening series at the MoMA. She also traveled to Guatemala as an Ambassador for Every Mother Counts, a nonprofit aiming to make childbirth safe for every mother, everywhere. The cause is near to her heart since she is a mother herself --her son, Jayson, a Senior at Tufts University.

Gloria is a member of NYWIFT, One Club, Manhattan Chamber of Commerce and serves as Vice-Chair on the Board Of Directors of Food Bank for NYC, NYCA Charter School and is on the National Board and East Boards of Directors for AICP, sitting on the By-Laws & Governance, AICP Equity & Inclusion Committee, Post Council and Women’s Committees. Gloria runs the NYC marathon and continues to run other races supporting nonprofits including Committee to Protect Journalists, Natural Resources Defense Council, Inc., Center for Reproductive Rights, and The Women’s Prison Association. She’ll be running the NY City Virtual Marathon this year. While all of this keeps her busy, she also recently became a certified tea sommelier and is launching a cannabis tea collective.