The AICP and the ANA – the Association of National Advertisers – are partnering on a series of seminars. This education initiative is an effort to inform marketers of the value in working directly with production and post companies, and to give production and post companies insight into how to work most productively in these relstionships.
The first installment, to be held on March 31, 2026, is titled Frame & Focus: Accelerating Production Partnerships. Open only to AICP and ANA members, this virtual summit will examine how in an era where content demand is exponential and speed-to-market can be critical, the traditional distance and steps between brand strategy and production execution encouraging new forms of direct engagement.
Marketers are building their management capabilities in house and production and post companies are retooling to meet their needs. In this environment, it’s more apparent than ever that to maintain agility and creative excellence, marketers must forge stronger, more direct lines of communication.
Frame & Focus will explore how direct collaborations with production and post-production partners can elevate brand storytelling and the importance of craft, as well create efficiency and greater value. These sessions are an opportunity to engage with marketers and provide the following:
- Strategic Insight: How to optimize your production pipeline by engaging directly with production and post production experts.
- Industry Intelligence: A direct look at the current state of commercial production, from cost drivers to technological shifts.
- Operational Best Practices: reducing friction points and accelerating access to timelines without sacrificing craft. Engineering for the Future: Building a marketing team to interface directly with production and -post production entities and their talent.
- Engineering for the Future: Building a marketing team to interface directly with production and -post production entities and their talent.
This event is open to all AICP Members in good standing free of charge. For more information and to register, please click here. Members will need to create an account and enter the code: AICP2026. Please note: any non-members who register for this event will be denied access.