Tickets for the AMP Awards on Wed, May 20th at Sony Hall will be available here for purchase on Monday, April 20th -- $199 for AMP and AICP members; $249 for non-members. The AMP Awards typically sells out fast, so don’t miss your chance to attend the 'loudest show in advertising.’ As part of their effort to drive ticket sales, AMP has again tapped independent agency TiNY to spread the word — with a social media campaign that has become something of a viral hit within adland. Meet Boomer – a character as passionate about the show as the people who attend it. Follow @BoomerFromAMP on Instagram.
He has a boombox for a head. He tears up for sonic branding. He thinks "goosebumps" is a valid KPI. And in his world, there is no higher honor than an AMP Award. That’s because the AMP Awards aren't like other award shows. Live music. Open bar. A crowd of people who actually care about what they're hearing.
His feed is part love letter to the craft, part hype man for an industry that doesn't always get the credit it deserves. Some of Boomer’s recent adventures include him strutting down the street, struggling with a Zoom call, and rapping about entering the AMP Awards.
"The AMP Awards are the loudest show in the business," says Jeff Rosner, co-founder of the AMP Awards and AMP East Coast board member. "Once again, understanding how AMP is a non-profit organization with a limited budget, TiNY was able to capture the spirit of our show and our members with a hilarious, infectious idea.