- Spotted: The AICP Newsletter
- September 17, 2025
Member Survey: Accounting for Marketer-Direct Projects
As more marketers look to take active involvement in the production and post production processes, more and more members report doing work directly for brands, with no agency involvement. For clarity, AICP is conducting a short survey of the membership to ascertain how much work is being done directly with brands and marketers.
Completing this survey is completely voluntary and individual company responses will be held in confidence (viewed only by AICP staff), and only disclosed as part of anonymous, aggregated totals of responses. This information will potentially be shared in public forums for illustration purposes of current trends.
Please CLICK HERE to take the survey.