The 2025 AICP Awards Tour visited San Francisco on September 29th at the Exploratorium Museum. The evening featured a conversation with Tor Myhren, Vice President of Marketing Communications at Apple, and Matt Miller, President and CEO of AICP. During the hour-plus fireside chat, Tor discussed his history in advertising, as well as some of Apple’s recent highlights, including “Flock,” which won Advertising Excellence (Best of Show) at this year’s AICP Show, and “Submerged,” for the Apple Vision Pro, which among other honors, won for Production in the Show and Innovation in the AICP Next Awards. The audience was also able to view an Apple Watch piece that highlights how the device literally saves lives.
View all photography from the 2025 AICP Awards San Francisco in our Flickr Album
For the past several years, Apple has been amongst the most recognized brands in the AICP Awards, topping the list of most awarded brands since 2023. This year saw 10 wins across the AICP Show - including Advertising Excellence (Best of Show) - as well as three wins in the AICP Next Awards and two in the AICP Post Awards.
View all photography from the 2025 AICP Awards San Francisco in our Flickr Album
After the talk, there was a reception, as well as the opportunity to experience Apple Vision Pro as well as some of the Exploratorium’ s interactive installations. Swell - Music + Sound sponsored the DJ.
View all photography from the 2025 AICP Awards San Francisco in our Flickr Album
The next tour stop will be Mexico City on November 4th, followed by Dallas (November 5th) and Chicago (November 20th). For more information, please visit aicp.com.
View all photography from the 2025 AICP Awards San Francisco in our Flickr Album