The line between filmed footage and Found Content is blurring. To today’s audiences, a TikTok video can be as inspiring as the most technically perfect steadicam shot. This multimedia mindset is opening up new creative possibilities for directors and producers everywhere.
That’s why we’ve partnered with Catch+Release to give every AICP member complimentary access to Content Genie — a new AI tool built for the modern production process.
With Content Genie, you can start every treatment, pitch, or storyboard with real, human Found Content: authentic moments that capture tone, emotion, and story from the very beginning.
Here’s how it works:
- Add your brief to Content Genie. Content Genie reads and understands your goals, tone, and creative direction.
- Review and approve topics. See your story come to life as Content Genie organizes your brief into story-driven themes.
- In about an hour, you’ll get a collection of beautiful, high res, licensable clips from real humans in the Catch+Release Creator Marketplace.
When it’s time to produce, the same footage can be downloaded and licensed at full resolution with a click, making it easy to blend found inspiration with original production.
Think of it as having your own content curator on every project. One that moves at the speed of your ideas.
Explore Content Genie →