The 2025 AICP Awards Tour concluded its annual run in Chicago on November 20th at the Old Post Office. The Windy City put the focus on brands this year, with a thoughtful panel discussion around the winning work in the AICP Awards - the AICP Show, AICP Post Awards and AICP Next Awards.
Appearing on the panel were: David Hernandez, Senior VP/Chief Creative Officer at AllState; Luis Gabriel Ramírez Arias – a.k.a. Tito Ramírez – Senior Director, Chief Creative Officer at Whirlpool; and Lizette Williams, Managing Director, Global Head of Business Content Marketing, at Meta. Matt Miller, President and CEO of AICP, will moderate the conversation. After screening the Best of Show winners from each competition, each panelist discussed a piece of winning work from one of this year’s shows to discuss, sharing insights about creativity and technology, as well as industry shifts.
L to R: Matt Miller, David Hernandez, Lizette Williams, and Tito Ramírez
View all photography from the 2025 AICP Awards in Chicago in our Flickr album
Lizette Williams focused on Unilever’s “Code My Crown”, which won Digital Experiences in the AICP Next Awards; while Tito Ramirez talked about Coordown’s “Assume That I Can”, which won in the AICP Show for Performance & PSA; and in Next for Influencer and Purpose Driven. David Hernandez rounded out the conversation with A$AP Rocky’s “Tailor Swif”, which won the Music Video, Cinematography and Production Design categories in the Show.
View all photography from the 2025 AICP Awards in Chicago in our Flickr album
Following the panel was a fun-filled reception in the Old Post Office space. View all event photography from the 2025 AICP Awards in Chicago in our Flickr album here. View all step and repeat photography from Chicago in this album.
View all step and repeat photography from the 2025 AICP Awards in Chicago in our Flickr album
In addition to Chicago, the 2025 Tour included stops in Los Angeles, San Francisco, Dallas, and Mexico City. The 2026 AICP Awards will premiere during AICP Week in New York (June 2nd – June 4th). The Call for Entries opens in early January.
Established in 1992, The AICP Show is the most important advertising showcase in the U.S. dedicated to excellence in craft. The AICP Post Awards, which debuted in 2001, honors excellence in a wide range of post production crafts and disciplines. And the AICP Next Awards, launched in 2007, highlights the winners of the 12 Next categories, which honor innovative marketing communications. Each show in the AICP Awards Suite is housed in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators.
Honorees of the AICP Show, The AICP Next Awards and The AICP Post Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators. The entirety of the archive can be viewed at www.aicpawards.com.