AICP Lunch & Learn Presented by Catch+Release

AICP Lunch & Learn
Presented By

The Art of Curation: A Live Masterclass for Agencies and Brands

Thursday, January 23rd 2025
11am PST / 2pm EST

Click Here to RSVP

Unlock the full potential of content curation in your marketing strategy with The Art of Curation: A Live Masterclass, presented by Catch+Release. This engaging, hands-on session is tailored for marketers, creatives, and strategists looking to elevate their campaigns with authentic, licensable content sourced from across the internet.

Join Tom Christmann and Liz Mandeville of Catch+Release, as they guide you through the art and science of content curation in real-time. Together,they bring years of industry experience and a passion for redefining how brands connect with audiences through meaningful, resonant content.

What You’ll Learn

In this live session, you’ll dive deep into:

  • Foundational Principles of Curation: Why curation is the secret sauce for impactful marketing.
  • Advanced Search Techniques: How to uncover unique, licensable content across platforms like TikTok, Instagram, and more.
  • Crafting Strategic Curation Briefs: Techniques for building collections that spark creativity and align with brand goals.
  • Ethical and Legal Curation Practices: Best practices for licensing content while respecting creators.
  • Real-World Applications: Case studies and interactive exercises to apply what you learn immediately.

Why Attend?

  • Gain practical tools and techniques for integrating Found Content into your campaigns.
  • Learn from two industry veterans with unparalleled expertise in creative strategy and curation.
  • Elevate your brand storytelling with authentic, resonant content.

Perfect for producers, creative directors, brand managers, strategists, and content creators, this live Masterclass will change the way you think aboutcontent.

Click Here to RSVP

*This Virtual Meeting is open to AICP Members Only. 

(Please note: you must RSVP to all virtual meetings/town halls individually in order to receive the access information.) We look forward to connecting.