Nucleus Presents - The Future of Marketing in the Motion Image
Nucleus Presents - The Future of Marketing in the Motion Image
AICP Week Base Camp - @Ease
1345 Avenue of the Americas, New York, NY 10105
Nucleus Presents - The Future of Marketing in the Motion Image
Presenter:
Elizabeth Talerman, Founder/CEO, The Nucleus Group
With so much speculation regarding the current state and future direction of advertising production, AICP engaged Nucleus, a well known strategy and research company with a focus on brand growth and category transformation, to conduct a study to get a clear and unbiased understanding of how advertising, technology, and creativity intersect and how that is evolving all three during a time of seminal change. Through data collection, interviews and surveys questions posed included: Does anyone care about craft anymore? Will AI replace me? What is the demand for content? Be the first to hear the results and insights from this important look at the landscape.