Angus Kneale
Angus Kneale
preymaker
Chief Creative
Angus Kneale is a globally recognized, multi award-winning creative pioneer, innovator and entrepreneur. In 2020, Angus launched creative + technology studio Preymaker, a future facing collective of creatives and technologists who utilize an advanced custom cloud platform to craft content for leading brands and studios.
Preymaker creates linear content, interactive and immersive media, and develops custom content for 'spatial computing and the Metaverse. Additional content includes commercials, branded entertainment and original short films such as award-winning original animated short, BLUE, one of the first created entirely in the cloud using Unreal Engine's real-time technology. Angus continues to pioneer the use of new technologies utilizing the latest in computer vision, A.I. machine learning and cloud technology to push what is possible and help define the new world of content creation. Angus has been recognized by Adweek as part of their Creative 100, which celebrates the most inspiring minds in marketing, media and culture.
Prior to Preymaker he co-founded The Mill US and was a key architect and inventor of Cannes Gold Lion Innovation winner Blackbird®, the breakthrough IP unique vehicle for automotive content that creates photoreal computer generated vehicles.