Ed Ulbrich

Ed Ulbrich


Chief Content Officer & EVP of Production

Ed Ulbrich is the Chief Content Officer & President of Production at Metaphysic, Inc., the industry leader in developing AI technologies and machine learning research to create immersive photorealistic content across film, tv, music, advertising, live entertainment and more.   

Ed is also the former CEO of James Cameron’s Digital Domain, former global President of Method Studios, award winning producer, and pioneer in virtual human performances and advanced visual effects.  He has over twenty-five+ years in the visual effects (VFX) and film, TV, and advertising production industries and has led global teams of up to 2,000 employees spanning four countries and managed P&L operations with nine-figure budgets. 

Ed has executive produced visual effects for some of the biggest blockbuster movies in history including Top Gun: Maverick, Aquaman, Avengers: Infinity Wars, Black Panther, Guardians of the Galaxy: Vol. 2, Suicide Squad, and many more; and executive produced the Academy Award©-winning visual effects for The Curious Case of Benjamin Button, What Dreams May Come, and Titanic 

Ed produced the epic sci-fi film Ender’s Game (Lionsgate - 2013) starring Harrison Ford, Sir Ben Kingsley, and Viola Davis and spearheaded the groundbreaking Tupac Shakur "Hologram" with Dr. Dre and Snoop Dogg.  He has created visual effects in music videos for The Rolling Stones, Michael Jackson, Nine Inch Nails, Justin Timberlake, Lady Gaga, and many more; and over 500 commercials.