Ritesh Gupta
Ritesh Gupta
Merman
Director
A former award-winning journalist turned Emmy nominated filmmaker, Ritesh Gupta has become renowned for crafting some of the most watched, thought-provoking and culture shifting brand films in the world in his brief directing career. His work as a storyteller is in pursuit of two meanings: Truth. And Identity. Ritesh' approach is to layer authenticity that was ingrained during his time as a journalist – along with an emotional intelligence that he honed as a storyteller in the doc world – to craft his own evocative and unique cinematic style.
During his stint in advertising, Ritesh has created culturally iconic works for brands like Budweiser (Dwyane Wade: This Bud’s for 3) to Beats by Dre (You Love Me). His own early experience of inequality led Ritesh to take a leading role in producing socially conscious works for brands like, The New York Times Op-Doc, Comcast, Google Play and others. Ritesh has netted two Emmy nominations, four Webbys, six AICP wins, eight Cannes Lions, 25 Clios and both an ADCOLOR, ANDYs and Immortal Awards Ad of the Year award.